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Google & Facebook Ads

Stop Paying for Clicks That Don't Convert.

Google Ads and Facebook Ads management for local New York businesses. DK Consulting Group of NY builds campaigns measured by the lowest cost per real lead — not clicks, not impressions. Brooklyn-based, since 2013. Free audit included.

We manage Google and Facebook ad campaigns that bring in real leads, calls, and booked jobs. Not clicks, not impressions. Actual paying customers.

148+
NY Businesses Helped
13 yrs
Running Local Campaigns
2
Platforms, One Strategy
Get My Free Audit
The Problem

Most Ad Campaigns Burn Money Because Nobody Is Actually Managing Them

Running ads without a clear strategy is one of the fastest ways to waste your budget. Most businesses set up a campaign, let it run, and wonder why the phone isn't ringing.

Budget Disappears Fast

Broad targeting, wrong keywords, and no negative lists mean you pay for clicks from people who will never buy from you.

Clicks But No Calls

Traffic means nothing if the landing page doesn't convert. Most ad campaigns fail at the page, not the ad itself.

Wrong Audience

Without tight geographic and demographic targeting, your ads show to people outside your service area or outside your price range.

No Tracking, No Proof

If you can't see which ads are generating calls and which are wasting money, you can't improve. Most campaigns run completely blind.

How We Work

Campaigns That Actually Produce

Every campaign is built around one goal: the lowest cost per real lead in your market.

1

Market & Competitor Research

We study your market, your competitors' ads, and the keywords your best customers are actually searching. We build campaigns around what works, not what looks good on paper.

2

Campaign Build & Targeting

We set up tight geographic targeting, audience segments, and negative keyword lists so your budget only reaches people who are ready to hire in your service area.

3

Ad Copy & Creative

We write direct, conversion-focused ad copy that speaks to what your customers actually care about. No fluff, no generic headlines. Copy that gets clicks from the right people.

4

Tracking, Reporting, Optimization

We set up call tracking and conversion tracking so you can see exactly what your ad spend is producing. Every month we review performance, cut what isn't working, and scale what is.

The Platforms

Google Ads & Facebook Ads, Built for Local Business

🔍 Google Ads

  • Search ads targeting high-intent buyers
  • Local service ads for home service contractors
  • Tight keyword targeting with negative lists
  • Call tracking on every campaign
  • Landing page review and optimization
  • Monthly reporting with real numbers

👥 Facebook Ads

  • Hyper-local geographic targeting
  • Custom audience and retargeting setup
  • Lead generation campaigns with instant follow-up
  • Creative and copy written for your market
  • A/B testing to find what converts best
  • Monthly reporting with real numbers
What You Get

Everything Included in Your Ad Campaign Management

No contracts. No surprises. You know exactly what you are getting.

Full Campaign Setup

Google or Facebook campaigns built from scratch with proper structure and targeting.

Keyword & Audience Research

We find what your best customers search for and build campaigns around those terms.

Ad Copy Writing

Direct, conversion-focused copy written specifically for your services and market.

Geographic Targeting

Ads shown only in the areas you actually serve so no budget is wasted on the wrong zip codes.

Call & Conversion Tracking

Every call and form submission tracked so you know exactly what your spend is producing.

Monthly Optimization

We review performance every month, cut what isn't working, and scale what is.

Pricing

Ads Pricing

Google & Facebook Ads

Per Ad

Ad Creative
$250
Per ad created
  • Conversion-focused copy
  • Custom creative built for your audience
  • Google or Facebook format
  • Ready to launch

You connect your own card and control your ad spend directly.

Get Started
Client Results

What Our Clients Say

"

Since working with DK Consulting, our phone rings more than ever. They ranked us higher on Google and the calls and new clients followed. Best investment we made for our business.

Sunny Moving USA, Brooklyn, NY
★★★★★
"

DK Consulting took our synagogue from invisible online to ranking #2 in Jersey City. Our congregation can now find us instantly on Google.

Congregation Sons of Israel
★★★★★
"

Midtown Manhattan is one of the most competitive markets out there. DK Consulting has been steadily moving us up in rankings.

Be With Lashes NY
★★★★★
Tools & Technology

The stack we use for every NY local SEO client

We don't hide our methods. Here's exactly what we use to rank NYC businesses in the Google Maps Top 3.

Google Ads

Search, Performance Max, Local Service Ads (LSA).

Meta Ads Manager

Facebook + Instagram with detailed audience targeting.

Google Tag Manager + GA4

Server-side conversion tracking, no data loss.

CallRail / WhatConverts

Call tracking attribution per campaign + keyword.

Looker Studio

Custom dashboards showing cost-per-real-lead per channel.

Side-by-Side Comparison

How we compare to typical ad agencies

Honest differences between how DK Consulting Group of NY works vs. typical agencies you'll find in NYC.

Factor DK Consulting Group of NY Typical Agency
Primary KPICost per real leadClicks or impressions
Conversion trackingServer-side GA4 + call trackingBrowser-side only
Budget transparencyYour card, our flat feeMarkup on ad spend (10-20%)
Landing page includedYes — we build conversion-focused pagesYou provide your own
Reporting frequencyWeekly + monthlyMonthly only
Negative keyword maintenanceWeeklyQuarterly or never
Industry-specific copyCustom-written per businessGeneric templates
Your Roadmap

Your 30 / 60 / 90 day ads roadmap

Exactly what happens, week by week, after you sign up.

Days 0-7

Market + competitor research

Audit your industry's top-performing ads. Identify your customers' search intent. Build keyword + audience lists.

Days 7-14

Account build

Build Google Ads + Meta Ads accounts from scratch. Conversion tracking, call tracking, landing page review.

Days 14-30

Launch + monitor

Campaigns go live. Daily monitoring for the first 14 days to kill bad keywords and scale winners.

Days 30-60

Optimize

Cut bottom-30% performers. Scale top-10% performers. Add negative keywords. Refine audience targeting based on conversion data.

Days 60-90

Scale

Doubled cost-per-lead efficiency. Test new ad creatives and audiences. Expand to secondary keywords.

FAQ

Ad Campaign Questions

It depends on your market and goals. For most local NY businesses we typically recommend a minimum monthly ad spend of $500 to $1,000 to generate meaningful data and results. We'll give you a specific recommendation after reviewing your market.

Yes. We manage both platforms. Some businesses do better on Google, some on Facebook, and some on both. We'll tell you honestly which platform makes the most sense for your business and budget before you spend a dollar.

Google Search ads can start generating calls within the first week. Facebook campaigns typically need 2 to 4 weeks to optimize and find the right audience. We track everything from day one so you can see progress in real time.

We work with home service contractors, legal firms, healthcare practices, real estate professionals, and local service businesses across NY. If your customers are searching locally, we can build a campaign for you.

You work directly with Dmitriy, not a junior account manager. We specialize in local businesses and focus on one metric: cost per real lead. We don't report on impressions or clicks. We report on calls and jobs.

It depends on your customer's intent. Google Ads (Search) wins for high-intent buyers actively looking for your service — best for plumbers, lawyers, dentists, emergency services. Facebook/Meta Ads wins for discovery and visual products — best for restaurants, retail, beauty, real estate. DK Consulting Group of NY will tell you honestly which platform fits your NYC business in your free audit.

Local Service Ads (LSA) appear above standard Google Ads with a 'Google Guaranteed' badge — Google verifies your business license and insurance. LSAs work great for licensed trades (plumbers, electricians, locksmiths, HVAC) in NYC. Standard Google Ads (Search) work for everyone. We manage both for clients depending on industry.

You see and control 100% of your ad spend directly. DK Consulting Group of NY connects ads campaigns to YOUR Google Ads / Meta Ads account on YOUR credit card — we never markup the budget. You pay our $1,000/month management fee separately. Full transparency, no hidden margins.

Your Budget Is Running Right Now. Is It Bringing in Real Leads?

Get a free video audit and we'll show you exactly what your current ad setup is missing and how to fix it. No pitch, just the findings.

Free. No obligation. Results-focused.

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