Know what one real lead costs your Brooklyn business, and watch that number drop.
Google Ads and Facebook Ads management for local New York businesses. DK Consulting Group of NY builds campaigns measured by the lowest cost per real lead, not clicks, not impressions. Brooklyn-based, since 2013. Free audit included.
We manage Google and Facebook ad campaigns that bring in real leads, calls, and booked jobs. Not clicks, not impressions. Actual paying customers.
30 minutes on Zoom. I show you where you stand. No pitch.
No contract. No credit card. You keep everything we build.
Most Ad Campaigns Burn Money Because Nobody Is Actually Managing Them
Running ads without a clear strategy is one of the fastest ways to waste your budget. Most businesses set up a campaign, let it run, and wonder why the phone isn't ringing.
You are paying for the wrong people
Broad targeting buys clicks from two boroughs away. They were never going to hire you, and that budget came out of the same account payroll does.
Clicks arrive, calls do not
The ad worked. The page it landed on did not. You paid for the visit and got nothing on the other end.
Nobody can tell you what a lead costs
Without call tracking you are guessing. You cannot cut what is failing or scale what is working, so the spend just repeats every month.
What bad targeting is costing you.
Every click you buy from someone two boroughs away is money gone.
They were never going to hire you. They were never even close.
Work out what you spent last month, then how many real calls came out of it. Divide one by the other.
That is your true cost per lead. Most owners have never worked it out.
I do not make more when you spend more.
Your ad budget goes on your card, in your account, in your name. I never touch it and I never take a cut of it.
That matters because most agencies bill a percentage of your spend. Which means the more you spend, the more they make, whether or not a single phone call came out of it.
My fee is flat. If I cut your ad spend in half and your calls stay the same, I get paid exactly the same. So there is nothing stopping me telling you to spend less.
You keep the account either way. If you leave, the campaigns stay with you.
How your ad budget starts buying real leads
Every campaign is built around one goal: the lowest cost per real lead in your market.
Market & Competitor Research
We study your market, your competitors' ads, and the keywords your best customers are actually searching. We build campaigns around what works, not what looks good on paper.
Campaign Build & Targeting
We set up tight geographic targeting, audience segments, and negative keyword lists so your budget only reaches people who are ready to hire in your service area.
Ad Copy & Creative
We write direct, conversion-focused ad copy that speaks to what your customers actually care about. No fluff, no generic headlines. Copy that gets clicks from the right people.
Tracking, Reporting, Optimization
We set up call tracking and conversion tracking so you can see exactly what your ad spend is producing. Every month we review performance, cut what isn't working, and scale what is.
Google Ads & Facebook Ads Built for Local Business
🔍 Google Ads
- Search ads targeting high-intent buyers
- Local service ads for home service contractors
- Tight keyword targeting with negative lists
- Call tracking on every campaign
- Landing page review and optimization
- Monthly reporting with real numbers
👥 Facebook Ads
- Hyper-local geographic targeting
- Custom audience and retargeting setup
- Lead generation campaigns with instant follow-up
- Creative and copy written for your market
- A/B testing to find what converts best
- Monthly reporting with real numbers
Everything Included in Your Ad Campaign Management
No contracts. No surprises. You know exactly what you are getting.
Full Campaign Setup
Google or Facebook campaigns built from scratch with proper structure and targeting.
Keyword & Audience Research
We find what your best customers search for and build campaigns around those terms.
Ad Copy Writing
Direct, conversion-focused copy written specifically for your services and market.
Geographic Targeting
Ads shown only in the areas you actually serve so no budget is wasted on the wrong zip codes.
Call & Conversion Tracking
Every call and form submission tracked so you know exactly what your spend is producing.
Monthly Optimization
We review performance every month, cut what isn't working, and scale what is.
Ads Pricing
Google & Facebook Ads
Per Ad
- Conversion-focused copy
- Custom creative built for your audience
- Google or Facebook format
- Ready to launch
You connect your own card and control your ad spend directly.
Book My Free Audit CallMonthly
- Full campaign management
- Audience targeting and optimization
- Monthly performance report
- Ad spend adjustments included
Ad spend paid directly by you. No markup on your budget.
Book My Free Audit CallWhat Our Clients Say
DK Consulting Group of NY has been a big help. They built us a fully new Google account and cleaned up our name and address across all our social profiles and our website. We're already ranking 6th for holocaust museum and 26th for history museum across all of New Jersey.
They took our synagogue from invisible online to ranking #2 in Jersey City. Our congregation can now find us instantly on Google.
Midtown Manhattan is one of the most competitive markets out there. They have been steadily moving us up in rankings.
Your 30 / 60 / 90 day ads roadmap
Exactly what happens, week by week, after you sign up.
Market + competitor research
What changes: Audit your industry's top-performing ads. Identify your customers' search intent. Build keyword + audience lists. What you notice: You find out what your competitors are already paying for.
Account build
What changes: Build Google Ads + Meta Ads accounts from scratch. Conversion tracking, call tracking, landing page review. What you notice: Every call and form can be traced back to the ad that caused it.
Launch + monitor
What changes: Campaigns go live. Daily monitoring for the first 14 days to kill bad keywords and scale winners. What you notice: The first real leads come in, and you can see what each one cost.
Optimize
What changes: Cut bottom-30% performers. Scale top-10% performers. Add negative keywords. Refine audience targeting based on conversion data. What you notice: Your cost per lead starts dropping instead of drifting up.
Scale
What changes: Doubled cost-per-lead efficiency. Test new ad creatives and audiences. Expand to secondary keywords. What you notice: You know what one real lead costs you, and you can decide how many to buy.
Ad Campaign Questions
Google Search ads can start generating calls within the first week. Facebook campaigns typically need 2 to 4 weeks to optimize and find the right audience. We track everything from day one so you can see progress in real time.
It depends on your market and goals. For most local NY businesses we typically recommend a minimum monthly ad spend of $500 to $1,000 to generate meaningful data and results. We'll give you a specific recommendation after reviewing your market.
You work directly with Dmitriy, not a junior account manager. We specialize in local businesses and focus on one metric: cost per real lead. We don't report on impressions or clicks. We report on calls and jobs.
Local Service Ads (LSA) appear above standard Google Ads with a 'Google Guaranteed' badge, Google verifies your business license and insurance. LSAs work great for licensed trades (plumbers, electricians, locksmiths, HVAC) in NYC. Standard Google Ads (Search) work for everyone. We manage both for clients depending on industry.
Yes. We manage both platforms. Some businesses do better on Google, some on Facebook, and some on both. We'll tell you honestly which platform makes the most sense for your business and budget before you spend a dollar.
We work with home service contractors, legal firms, healthcare practices, real estate professionals, and local service businesses across NY. If your customers are searching locally, we can build a campaign for you.
It depends on your customer's intent. Google Ads (Search) wins for high-intent buyers actively looking for your service, best for plumbers, lawyers, dentists, emergency services. Facebook/Meta Ads wins for discovery and visual products, best for restaurants, retail, beauty, real estate. DK Consulting Group of NY will tell you honestly which platform fits your NYC business in your free audit.
You see and control 100% of your ad spend directly. DK Consulting Group of NY connects ads campaigns to YOUR Google Ads / Meta Ads account on YOUR credit card, we never markup the budget. You pay our $1,000/month management fee separately. Full transparency, no hidden margins.
What if it does not work?
Then you walk away, and you keep everything we built.
Month to month
No contract. Cancel any time, for any reason. Nothing to get out of.
You own every account
Your Google profile, your website, your ad accounts. All of it stays in your name.
Free call first
Thirty minutes with Dmitriy. You see the findings before you spend a dollar.
Real numbers monthly
How many people called, how many asked for directions, and where you rank.
Your Budget Is Running Right Now. Is It Bringing in Real Leads?
Get a free 30-minute audit call and we'll show you exactly what your current ad setup is missing and how to fix it. No pitch, just the findings.
Honestly wish I was recommended to DK Consulting Group of NY much earlier in my business career. Most importantly are the results I'm seeing day by day.
WHAT HAPPENS WHEN YOU BOOK
1. You pick a time. Takes 30 seconds. Nothing to prepare.
2. We get on Zoom for 30 minutes. I pull up your profile and your top three competitors while you watch.
3. You leave knowing exactly where you stand. Hire me or do not. The findings are yours either way.
30 minutes on Zoom. I show you where you stand. No pitch.
No contract. No credit card. You keep everything we build.
Rather write it out? Email Dmitriy